PRODUCTION - website, cross media convergence

I promoted a convergence with Netflix in my second edition of the print magazine:

This was used as a way to get my audience members to visit the website, whereby I explained how to enter and win on the home page in this strip:

 I also promoted the convergence with Netflix in a lightbox from one of my mobile phone 'easter eggs':

Through this competition, in order to enter and win, I made the audience have to send a tweet to the magazine's twitter account. This allows for interaction with the social media accounts of the magazine, making the audience visit and read these pages.

In another listbox, I promoted a tweet from the star of my main article. I created this tweet so that fans of the show will want to have a look at the magazine's twitter account and find out more because a celebrity they like has further promoted to do so: