In my editors note I wanted to establish the fun and young mode of address in order to reflect the demographic that I am targeting.
My initial editors note did not contain any call to action which would direct my audience to the website, therefore I adjusted this and added mention to the competitions of the editions and said that to find out more they must follow the link to the website. This gives the audience reason to go to the website because they would feel there is something to gain from doing so.
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